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iGB L!VE London 2025: Event Guide and Show Zones

The 2025 London edition of iGB L!VE: two days of meetings, talks and product demos at ExCeL London.

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iGB L!VE London 2025

Dates
Location
ExCeL London, United Kingdom
About iGB Live

iGB L!VE London 2025 took place on 2–3 July 2025 at ExCeL London. After the 2023 and 2024 editions at RAI Amsterdam, the summer show was staged in London, bringing operators, affiliates and technology providers under one roof.

The 2025 edition was expected to draw more than 15,000 professionals. For visitors the value came down to three things: keeping up with current trends, widening their network and finding dependable partners for the year ahead.

Zones worth planning around

Beyond the main exhibition, the floor plan included dedicated areas with their own focus. Two of them were the Sustainable Gambling Zone and Pulse @ iGB L!VE.

The Sustainable Gambling Zone is a natural stop for compliance and product teams reviewing player-protection tools and safer-gambling messaging. Mapping zones like these before the doors open saves time on a tight two-day schedule.

Making the most of two days in London

  • Plan by zone. Group meetings by hall and area so you are not crossing ExCeL between every appointment.
  • Bring a partner checklist. Note what you need from platform, game and payment suppliers and from affiliates, so offers can be compared like for like.
  • Ask about delivery, not just features. Integration timelines decide whether a deal helps this year or next.
  • Leave room for unplanned talks. At a show of this size, some of the most useful contacts come from conversations you did not schedule.

What to expect

  • Industry trends A view of where operators, affiliates and suppliers are investing.
  • Networking Two days to meet peers and potential partners in one venue.
  • Partner search Platform, content and service providers on the exhibition floor.
  • Sustainable gambling A dedicated zone for safer-gambling practice.

Who attends

  • Casino and sportsbook operators
  • Affiliates and marketing partners
  • Technology providers
  • Compliance and product teams

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iGB L!VE London 2025

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