Free report · 2023 edition

Gamblers’ Characteristics and Game Preferences Report

Solid data on gambling around the world is the starting point for understanding what markets and players need, which legal requirements apply and where the industry is heading.

  • Top 10 game providers by region
  • What online gamblers prefer to play, and why

What the Report Covers

The report looks closely at how players behave: which games and software providers they favor, and how gambling activity breaks down statistically across selected regions and countries. It also examines the cultural and social factors that influence player behavior.

Alongside the player data, it summarizes the legislative framework and the regulations in force, together with the industry news and announcements that were shaping the market’s direction when it was published.

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How to Put the Report to Work

  1. 01

    Build marketing campaigns aimed at audiences who favor particular casino games, so your spend is focused where it converts and ROI improves.

  2. 02

    Identify the gambling segments that matter most and earn the most, then direct resources and development effort toward them to grow profit.

  3. 03

    Design a friendlier website and lobby by putting players’ preferred games up front, guided by what they are actually interested in.

About iGaming Software Solutions

iGaming Software Solutions is a B2B casino platform provider and game aggregator, building the software operators need to launch and run online casinos.

Our catalogue brings together 170+ game providers and 3,600+ games.

Our services include:

Our IT team can also add gamification features, one of the major trends in iGaming.