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iGB Live! Guide: The iGaming and Affiliate Summit

Organiser, venue, audience and practical advice for the annual summit run by iGaming Business.

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Past editionEvent series

iGB Live!

Dates
Location
ExCeL London

iGB Live! is a yearly summit for iGaming professionals and affiliates. Its purpose is practical: connect industry experts, help companies turn leads into business and give the sector a forum to discuss where products should go next.

The conference is organised by iGaming Business, part of Clarion Events — a group known for running large trade gatherings. Its most recent editions have been held at ExCeL London.

What iGB Live! offers operators and affiliates

The show gathers more than 5,000 delegates from the iGaming and affiliate industries, all looking for solutions and products that can drive growth. Across four days, sessions focus on opening new markets, staying ahead of competitors, converting leads more efficiently and finding affiliates that suit a brand.

The exhibition floor also works as a marketplace for traffic. More than 50 affiliate programmes take part, presenting CPA and revenue-share deals designed to bring in quality players and a better return on marketing spend.

Editions and venues

The series has changed cities in recent years. Our guides to iGB Live 2023 and iGB Live 2024 cover the editions held at RAI Amsterdam, while iGB L!VE London 2025 and iGB L!VE London 2026 cover the shows at ExCeL London.

How operators can get more from iGB Live!

  • Decide what traffic you need. List target markets, player profiles and budget before you arrive, so affiliate talks start from clear requirements.
  • Fix your commercial terms. Know whether you will offer CPA, revenue share or a hybrid deal, and where your limits are.
  • Check your tracking. Affiliates will ask how referrals, payouts and reporting work; affiliate integrations in your platform make those answers simple.
  • Book meetings ahead. With thousands of delegates on site, the most sought-after partners fill their calendars early.

Topics on the agenda

  • Market entry Ways to launch in new territories and scale once live.
  • Lead conversion Turning affiliate traffic into active, depositing players.
  • Affiliate partnerships Choosing partners and structuring CPA and revenue-share deals.
  • Product development New solutions and products for the next stage of growth.

Who attends

  • Online casino and sportsbook operators
  • Affiliate managers, publishers and marketers
  • Affiliate programmes presenting CPA and revenue-share offers
  • Suppliers of iGaming solutions and products

Planning a launch or an upgrade around iGB Live!?

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iGB Live!

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