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Industry event guide
iGB L!VE London 2026: Guide for iGaming Operators
Two days at ExCeL London for operators, affiliates and suppliers preparing for the second half of the year.
iGB L!VE London 2026 ran on 1–2 July 2026 at ExCeL London. The show brought operators, affiliates, technology vendors, game providers and regulators together for two days of networking, market insight and product discovery, all with a clear focus on commercial growth.
Its place in the calendar is what makes it useful. Early July is the last comfortable window for changes before the European football season starts and the busy winter peak arrives, so many teams use the event as a mid-year review of performance and plans.
A mid-year checkpoint before peak season
Treat the trip as an audit. Which markets and products hit their first-half targets? Which integrations are still waiting? What has to be live, tested and promoted before match days and the winter rush begin?
Floor conversations at a show like this tend to be practical: delivery timelines, commercial terms and technology that is ready to integrate rather than still on a roadmap. Arriving with those questions written down makes it far easier to compare what different suppliers can actually ship.
Tips for operators visiting iGB L!VE London
- Set second-half priorities first. New markets, a sportsbook upgrade or wider payment coverage — plan meetings around the two or three goals that matter most.
- Work back from the football calendar. Anything that must be live for the new season needs a delivery date agreed in July, not September.
- Combine supplier and affiliate meetings. Launch plans and traffic plans depend on each other, so cover both on the same trip.
- Follow up within a week. Momentum fades quickly after a two-day show; send your requirements while the details are fresh.
What to expect
- Networking Two days of meetings between operators, affiliates and suppliers.
- Market insight Sessions on where the industry is heading in the months ahead.
- Product discovery Platforms, content and tools that are ready to integrate.
- Regulatory dialogue Regulators attend alongside commercial teams.
Who attends
- Operators
- Affiliates
- Technology vendors
- Game providers
- Regulators
Planning a launch or an upgrade around iGB L!VE London 2026?
Tell us what you are building and which markets you target. Our team replies by email with the options that fit your project.
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Sportsbook Platform
Pre-match and live betting with margin control and risk management under one contract.
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Casino Games Integration
3,600+ games from 170+ providers, connected through a single API.
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Gaming Licences
Guidance on Anjouan, Curaçao, Malta and Tobique licences, from application to approval.
Events
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