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iGaming event series

ICE: Guide to the World’s Leading iGaming Trade Show

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ICE

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Location
Fira Barcelona Gran Via, Barcelona, Spain

ICE is one of the biggest events in global iGaming: a trade show, a networking hub and an education programme in one, attracting more than 45,000 visitors from across the gaming sector.

ICE at a glance

After its London years at ExCeL, ICE now takes place at Fira Barcelona Gran Via, the largest exhibition centre in Barcelona. Hundreds of exhibitors use the show to present new products and technology, and visitors get an early look at where iGaming is heading.

The community ICE has built over more than 20 years is a driving force for change in the industry. Decision-makers come to research products, trends and technologies, and to build relationships with CEOs and other senior leaders.

Our guides cover recent editions: ICE London 2023 (7–10 February 2023), ICE London 2024 (6–8 February 2024), ICE Barcelona 2025 (20–22 January 2025) and ICE Barcelona 2026 (19–21 January 2026). The next edition is scheduled for 18–20 January 2027 in Barcelona.

How to make the most of ICE

  • Plan early. ICE opens the industry calendar in January, so meeting requests start well before the new year.
  • Set clear objectives. Decide whether you are there to buy, to partner or to research, and plan your days around it.
  • Use the education content. Sessions are a quick way to understand regulation and market trends.
  • Organise by hall. Fira Barcelona Gran Via is large, so group meetings that sit close together.

What to expect

  • 45,000+ visitors from across the gaming sector
  • Hundreds of exhibitors showing new products and technology
  • Networking, business and education in one event
  • A January date at Fira Barcelona Gran Via

Who should attend

  • Casino and sportsbook operators
  • Game studios, platforms and B2B suppliers
  • CEOs, investors and other decision-makers
  • Affiliates, payment and compliance specialists

Planning a launch or an upgrade around ICE?

Tell us what you are building and which markets you target. Our team replies by email with the options that fit your project.

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Events

ICE editions

All events

  • Past edition

    ICE Barcelona 2026

    • Fira Barcelona Gran Via, Barcelona, Spain
    Event guide

  • Past edition

    ICE Barcelona 2025

    • Fira Barcelona Gran Via, Barcelona, Spain
    Event guide

  • Past edition

    ICE London 2024

    • ExCeL London, United Kingdom
    Event guide

  • Past edition

    ICE London 2023

    • ExCeL London, United Kingdom
    Event guide

ICE

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