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Industry event guide

ICE Barcelona 2025: Guide to ICE’s First Year in Spain

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Past editionEvent guide

ICE Barcelona 2025

Dates
Location
Fira Barcelona Gran Via, Barcelona, Spain
About ICE

ICE Barcelona 2025 ran from 20 to 22 January 2025 at Fira Barcelona Gran Via. It was the first edition after ICE left ExCeL London, where the 2024 show closed the event’s London chapter.

The three-day show was billed for more than 55,000 visitors and over 380 speakers, and its January slot makes it the opening fixture of the iGaming year.

Why the January show matters

Because ICE opens the calendar, it is a natural moment to set your supplier shortlist for the year and to see what competitors are preparing to launch. It is also a good moment to open conversations you can develop over the following months.

The move to Barcelona did not change the core format: a large exhibition, a conference programme and a packed networking schedule for every part of the industry.

Tips for operators at ICE Barcelona

  • Book meetings weeks ahead. With 55,000+ visitors expected, the best slots go quickly.
  • Plan by hall. Fira Barcelona Gran Via is a big venue, so cluster meetings that sit close together.
  • Choose talks early. With 380+ speakers, mark the sessions that match your markets before you arrive.
  • Bring a launch brief. Markets, licences, budget and timeline help partners give you precise answers.

What to expect

  • 55,000+ expected visitors
  • 380+ speakers in the conference programme
  • Three days at Fira Barcelona Gran Via (20–22 January 2025)
  • The first ICE edition held in Barcelona

Who should attend

  • Casino and sportsbook operators
  • Game studios, platforms and B2B suppliers
  • Affiliates and marketing teams
  • Regulators, investors and new market entrants

Planning a launch or an upgrade around ICE Barcelona 2025?

Tell us what you are building and which markets you target. Our team replies by email with the options that fit your project.

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ICE Barcelona 2025

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