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Industry event guide
ICE London 2024: Guide to the Last ICE Show in London
The final ICE held in London before the show moved to Barcelona for 2025.
ICE London 2024 ran on 6–8 February 2024 at ExCeL London and closed the London era of the show. From 2025, ICE has been held at Fira Barcelona Gran Via.
More than 600 global brands exhibited their products and services, around 45,000 industry professionals were expected, and the ICE VOX programme served as the home for talks, insights and debate.
Why professionals attended
ICE presents itself as the place where the gaming world comes to do business. Visitors came with four main goals.
Sourcing leads
Meet potential partners and collect quality business leads in one place.
Spotting innovation
See the newest products, technology and trends across the industry.
Benchmarking strategy
Compare business approaches with companies working in the same segments.
Understanding regulation
Hear about regulatory requirements directly from the people who write them.
Tips that carry over to Barcelona
- Treat the show as a buying trip. Arrive with a budget, a timeline and a list of must-have features.
- Use the talks. Conference sessions are a quick way to catch up on regulatory change.
- Group your meetings. Large venues reward a schedule organised by hall.
- Plan the next edition. See our ICE event guide for current dates in Barcelona.
What to expect
- 600+ global brands exhibiting
- Around 45,000 industry professionals expected
- The ICE VOX programme of talks and debate
- Three days at ExCeL London (6–8 February 2024)
Who should attend
- Operators sourcing new suppliers
- Game, platform and payment providers
- Regulatory and compliance teams
- Affiliates and business development leads
Planning a launch or an upgrade around ICE London 2024?
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Gaming licence support
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Events
More iGaming events
ICE Barcelona 2026
- Fira Barcelona Gran Via, Barcelona, Spain
ICE Barcelona 2025
- Fira Barcelona Gran Via, Barcelona, Spain
ICE London 2023
- ExCeL London, United Kingdom
SBC Summit Rio 2024
- Windsor Convention & Expo Center, Rio de Janeiro, Brazil
ICE London 2024
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