Zimpler’s Journey
Zimpler was founded in Stockholm, Sweden, in 2012 and has become an influential name in online payments, above all for gambling. It began as a streamlined mobile payment method and grew into one of the largest account-to-account (A2A) payment solutions.
A focus on ease of use, security and responsible gambling soon caught the attention of casino operators across Europe. By 2014 Zimpler was already integrated with a wide range of online casinos and had carved out a clear niche in a crowded market.
A payment institution licence from the Swedish Financial Supervisory Authority raised its credibility with operators and consumers, and moves into Germany and Finland showed it could grow abroad. In 2019 came Zimpler GO, which brought seamless Pay N Play functionality to casino players, together with Zimpler Budget, a responsible gambling tool that lets players set their own deposit limits. By the end of the decade Zimpler was an established, secure and player-focused provider that helped operators attract and retain customers.
In 2023 it launched cross-border euro payments through SEPA (Single Euro Payments Area), with no extra fees or complex paperwork, as well as Paylink, a solution for faster and smoother invoice payments.
Zimpler Milestones
2017
Zimpler is licensed by the Swedish Financial Supervisory Authority, a major regulatory milestone.
2018
A2A products launch in Sweden and Finland with the aim of offering the best payment experience in Europe, and Deloitte’s Tech Fast 50 Sweden ranks Zimpler as the third fastest-growing company.
2019
The focus stays on A2A payments as Zimpler adapts to the Payment Services Directive 2 (PSD2) for direct bank payments.
2022
An office opens in Malta, Zimpler’s first base outside Sweden, marking a shift towards iGaming.
2023
Zimpler GO is offered as a payment solution with built-in KYC (Know Your Customer) and AML (anti-money laundering) protocols.
Pros and Cons of Zimpler
Zimpler has plenty going for it with players and operators, along with a couple of points to keep in mind.
Pros
- Licensed payment processor
- Responsible gambling tools
- Polished UI and UX
- Easy to integrate
Cons
- Payments can be blocked by the Swedish Gambling Authority (SGA)
- Fees
How Players Use Zimpler
We connect Zimpler to your casino through our payments gateway. Once it is live, players can deposit and withdraw directly from their cards or bank accounts. A typical payment looks like this:
- Find Zimpler under Cashier or Banking in the casino account.
- Enter the deposit amount.
- On Zimpler’s payment page, type in your phone number and the one-time four-digit code sent by SMS.
- Choose whether to pay by card, by bill or straight from your bank account.
- Confirm the transaction.
Withdrawals follow the same process, and the money reaches the same bank account within 2–5 business days.
Where Zimpler Operates
As a Swedish fintech company, Zimpler is strongest in the Nordic countries. It has recently added cross-border payments across SEPA (Single Euro Payments Area) and plans to enter Latin American markets.
Ways to Pay
Players can pay with a credit or debit card or straight from their bank account. Zimpler acts as the link between the casino and the player’s bank.
Settlement Currencies
Zimpler settles payments in EUR, SEK, NOK and DKK.
What Zimpler GO Offers Operators
With the Zimpler GO suite, Zimpler has moved iGaming payments forward. These are its standout features:
All-in-One Flow
Zimpler GO combines instant deposits, efficient payouts and integrated KYC in one consistent experience that streamlines operations.
Better Conversion
Folding quick registration into the deposit process keeps user drop-off to a minimum.
Smooth User Experience
An efficient, intuitive system delivers fast payouts and keeps users satisfied.
Built-In Security
Integrated KYC substantially lowers the risk of financial crime.
Instant Transfers
Funds move immediately, so users are not left waiting.
Real-Time Reporting
The back office reports transactions in real time for effective management.
No Reliance on Cards
Because it does not depend on card transactions, Zimpler avoids common problems such as chargebacks and further reduces the risk of financial crime.
The Player Experience
Zimpler gives players a simple, secure payment experience from start to finish. It begins when they select Zimpler in the casino cashier and start the Instant Deposits flow, which guides them through each step with minimal effort. Next they choose their bank from more than 4,500 partner banks in over 25 markets, one of the widest bank coverages available.
They then pick the account and authenticate the payment with up-to-date security methods, just as they would for any other bank transaction. The result is a quick, safe deposit that lets them get straight on with playing.
Help and Support
Users can email Zimpler at support@zimpler.com and receive a reply within 24 hours. Answers are usually in English, but translations of the team’s replies are available too.
Deposit and Withdrawal Limits
Zimpler sets no limits of its own on deposits or withdrawals; any limits come from the gambling site or the partner bank.
Security
Advanced encryption and firewalls protect every transaction. And because Zimpler sits between the casino and the player, the operator never sees the player’s banking details, which adds another layer of security.
Regulation and Licensing
Zimpler is licensed and supervised by the Swedish Financial Supervisory Authority (Finansinspektionen) and provides payment services under the Swedish Payment Services Act (2010:751) and Directive (EU) 2015/2366 on payment services (PSD2), which gives it access to the EU/EEA market.
Zimpler FAQ
How secure is Zimpler as a casino payment method?
Zimpler has a reputation for secure, reliable payments and uses advanced encryption to protect data and transactions.
Is Zimpler a licensed payment provider?
Yes. It is licensed as a payment institution by the Swedish Financial Supervisory Authority, so it follows strict regulations and is a trustworthy choice for your casino platform.
Why add Zimpler to your casino?
Connected through our gateway, Zimpler offers a simple, efficient payment flow, supports responsible gambling with the Zimpler Budget deposit-limit tool and, through its Pay N Play product Zimpler GO, helps with player retention. Its strong presence in several European markets can also widen your customer base.
What customer support does Zimpler offer?
Zimpler provides dedicated, round-the-clock customer service that aims to resolve issues and questions promptly, so end users get a smooth experience. Email enquiries to support@zimpler.com are answered within 24 hours.
