SBTech: B2B Sportsbook Platform and Services

Founded in 2007, SBTech has risen steadily to become one of the strongest suppliers of sports betting technology and services for regulated, multi-channel markets. Its official headquarters is in Douglas, Isle of Man, and it runs offices around the world. More than 80 partners use its services in markets such as the UK, Denmark, Malta, Greece, Italy and Mexico.

The sportsbook and its managed services are built to help operators grow fast and stand out. Clients get access to more than 60,000 events, over 25,000 of them in-play, across 60 sports and more than 2,000 betting markets. SBTech is licensed by several regulators, most notably the Malta Gaming Authority and the UK Gambling Commission, and it has won 25 industry awards.

Since 2020 SBTech has belonged to DraftKings, the largest US betting platform, which is listed on the Nasdaq stock exchange. SBTech employs more than 1,000 people and is led by CEO Richard Carter.

Key people

• Richard Carter: Chief Executive Officer
• Letizia Angelo: Director of Partnerships, DraftKings and SBTech
• Aleksandar Draganov: R&D Director

The SBTech B2B solution goes well beyond a long list of sports and markets.

Front end

A custom visualisation centre shows statistics, scoreboards and split-screen odds, and every event on the platform can be live-streamed.

Trading and risk control

Operators set their own strategy with configurable payouts and limits that adjust automatically, backed by risk-based and time-based controls. Availability and commissions can be managed at any moment to keep payouts in check.

Higher-margin markets

Point and game bets in tennis and 1-minute and 5-minute markets in football and basketball open up more profitable in-play betting.

Player features

Players can place singles and accumulators with partial cash out and Bank My Stake. Detailed tracking and analysis of player behaviour lets operators tailor the experience to each customer.

In short, the solution is fully customisable and can be shaped to the needs of any operator.

The quickest route to the SBTech solution is our casino API. Setup is straightforward and the sportsbook is available on your platform in a short time.

The same integration lets you add casino content from 170+ game providers and 3,600+ games whenever you choose. For a complete betting product, see our sports betting solution and the wider list of sportsbook providers. Integrate SBTech through our casino API.

Advanced technology is a big reason SBTech is among the most decorated suppliers in the industry. Its Chameleon360 platform runs on real-time analytics. The visualisation centre displays scoreboards, statistics and multi-screen views for every sport on offer, while the feed manager ranks data by league, sport or event.

SBTech's sportsbook is one of the most capable on the market and powers more than 50 of the world's largest betting brands. Its core strengths:

• Licences in over 20 jurisdictions, including the US and the UK
• In-play betting recognised with several awards, with 1-minute and 5-minute football and basketball markets and point/game tennis bets for higher in-play margins
• HD live streams
• Live trading
• A visualisation centre
• 2,000+ betting markets
• 25,000+ live events

The interface supports many display types and delivers a smooth experience on a broad range of modern hardware. Bettors can use it on desktops, laptops, tablets and smartphones.

SBTech's toolset includes promotions built for sports betting, such as odds boosts and free bets.

Independent auditors such as Gaming Labs have tested SBTech's software for fairness and safety. The regulators that license SBTech also review its security systems to make sure player data stays protected.

To operate in regulated markets, a sportsbook or casino supplier must meet the rules set by each regulator. SBTech holds many licences, including those from the UK Gambling Commission and the Malta Gaming Authority, two of the most respected regulators in gaming. These licences show that its software is fair and secure.

SBTech has a long record of awards and nominations. Highlights include:

Well-known brands that have run on SBTech technology include:

• Betway
• Golden Nugget
• DraftKings
• ComeOn!
• eTOTO
• Virgin Bet