Concept Gaming Slots, Table Games and Bespoke Development

Concept Gaming is a software developer based in Cardiff, UK. It was founded in 2010, and its team brings more than 30 years of combined experience in building gaming solutions. Programmers skilled in HTML5, CSS, Flash AS2 and AS3 work alongside animators and graphic artists who cover land-based, online and mobile products.

After the studio converted its older Flash titles to HTML5 in 2016, most of its games became playable on mobile. They also support a mini-game format for play across different devices. Operators such as Microgame, Parlay and Betsson Group carry its games.

Distinctive formats include single-reel slots such as Fruit Loot and Gold n Gems, and DROP games with up to 1 million ways to win. The games accept all fiat currencies and Bitcoin, with more cryptocurrencies planned, and the software runs in 14 languages, including English, Italian, Thai and Japanese.

The studio has built its identity on looking for new ideas that set it apart. Key moments so far:

Concept Gaming Ltd is privately owned and run by experienced gaming professionals. It was founded by J.R. Doughty, Huw Ford and Jim Preedy; Jim Preedy is now director and Huw Ford serves as CTO.

Key people

• Jim Preedy: Director and co-founder
• Huw Ford: CTO

Concept Gaming makes video slots as well as blackjack, roulette and keno, and its table games are the better-known part of the range. It also supplies sportsbooks and casinos with other products, including virtual football simulations. Through its partnership with XPRO, 20 of its titles can run alongside live dealer games.

Its slot collection is less popular than its table games, which is the main gap in an otherwise balanced catalogue. The RNG has been tested and approved, and the studio holds licences from the UK, the Isle of Man, Malta, Gibraltar and Italy.

Customisation

Flexibility is where Concept Gaming stands out. Clients can set the RTP of each game, request bespoke reskins of existing titles to differentiate their casino, and receive every game in the language and currency they need.

The quickest way to bring Concept Gaming's licensed and regulated slots, table games, keno and other titles to your casino is our casino API. Our team supports every step of the integration so the library goes live safely, and the same connection opens up 3,600+ games from the 170+ providers in our catalogue. You can also add our standalone bonus and loyalty system and other gaming options. Concept Gaming is part of our Slots Bundle too.

Integrate Concept Gaming games through our casino API.

The portfolio mixes slots, blackjack, keno and other casino games. Three of the most played titles:

The development team works in HTML5, CSS, Flash AS2 and AS3 to deliver games to desktop and mobile devices. Bespoke projects go beyond artwork, themes and animation: clients can also choose a game's RTP, and Concept Gaming adjusts the maths model to match.

Built with mobile-friendly technology such as HTML5, the games adapt to phones and tablets in both portrait and landscape. Android, iOS and Windows devices are all supported.

Concept Gaming titles often feature in casino promotions for new and regular players. Operators connected through our API can also run our standalone bonus system to build bonus schemes with loyalty points, tournaments and other tools that lift engagement and retention.

Modern firewalls and SSL encryption protect player data and transactions. The regulators that license Concept Gaming also review every part of its library before approval, so the games run in a safe and fair environment.

Gambling authorities in the UK, the Isle of Man, Malta, Gibraltar and Italy have verified and licensed Concept Gaming, which means its RNG and the rest of its games and services are approved for commercial use. Game outcomes are genuinely random.

Concept Gaming titles are available at operators such as:

• Betsson
• LeoVegas
• Mr Green
• Happy Luke
• BetWinner