4ThePlayer Mobile-First Slots

The studio sets out to make games that players find genuinely exciting: tight, easy-to-grasp mechanics combined with maths that allows for big wins. Using innovation to create new kinds of gambling entertainment is at the heart of the business, and working with casino aggregators helps it reach key markets.

The leadership team has more than 50 years of combined gambling industry experience and a record of running both FTSE 250 companies and startups.

Responsible gaming shapes the art direction too. To avoid appealing to minors, 4ThePlayer uses no childish themes or designs: all of its content is strictly adult. Despite its short history, the studio's games are already offered at more than 500 online casinos worldwide.

4ThePlayer is privately owned and does not disclose its financial figures. Founder Andrew Porter leads the business as CEO.

Key people

• Andrew Porter, CEO: 16 years in gaming, previously Casino Content Director at Playtech and named in the Gaming Intelligence Hot 50.
• Chris Ash, Director and Business Development: founded Ash Gaming, which Playtech acquired, then served as Playtech's Head of Open Platform Strategy. He also invests in and advises software companies.
• Thomas Scalzilli, Creative Director: former partner at Brazilian agency Bendito Design, where clients included Danone, PepsiCo and Kellogg's, with a background in film and advertising.

As a mobile-first developer, 4ThePlayer builds its slots and table games in HTML5. Strong graphics and sound are matched by in-house mechanics. Dual Spin™, for example, gives the player two spin buttons, adding tension and extra win potential to every round. Plus Ways™ is another proprietary feature that opens up additional ways to pay.

The studio has released eight slots and table games so far, a deliberate choice of quality over quantity while it builds its name. Small file sizes help the games load quickly.

Four releases that show the studio's approach:

Every game is designed around the mobile player first. HTML5 delivers the same smooth experience on Android, iOS and other systems, on phones and tablets alike. The games work in both landscape and portrait, and BIG REEL PORTRAIT™ mode makes the reels as large as possible on a vertical screen.

Localisation into more than 30 languages makes the catalogue easy to launch across many markets.

Free spins, multipliers and bonus rounds give players several routes to a big win. To add retention tools on your side, pair the studio's games with our standalone bonus system, which supports loyalty bonuses, tournaments and achievements.

Bringing licensed, regulated software to market was a priority from day one. The studio's first major step was to pass the UK Gambling Commission's demanding application process, earning one of the most respected licences in the industry. Every title is independently tested and certified.

SSL encryption and firewalls protect player data and payments. A responsible gaming policy aims to shield vulnerable players from the harm of excessive gambling.

Nominations reflect how quickly the studio has made its mark:

• EGR B2B Awards 2022: shortlisted for Innovation in Slot Provision
• SBC CasinoBeats Game Developer Awards 2022: 90k Yeti Gigablox shortlisted for Game of the Year and Slot Collaboration of the Year
• SBC CasinoBeats Awards: shortlisted for the Game Innovation Award

You can add 4ThePlayer games through our casino API. Depending on your requirements, the launch usually takes less than a month. Because the studio designs for mobile first, the games suit both on-the-go players and desktop users.

The same integration gives you access to 3,600+ games from 170+ game providers in our games aggregation catalogue.