Industry event guide

BiS SiGMA Americas 2025: São Paulo Event Guide

SiGMA’s Americas summit in São Paulo, with 18,000 delegates and 300+ speakers expected.

Past editionEvent guide

SiGMA Americas 2025

Dates
Location
São Paulo, Brazil

BiS SiGMA Americas 2025 took place on 8–10 April 2025 in São Paulo, Brazil. The event was expected to bring together 18,000 delegates and more than 300 speakers and influencers to debate the future of gambling and the technology behind it.

SiGMA has built its name as a networking hub for senior professionals, and this edition carried extra weight because the Brazilian market was changing fast.

Brazil in focus

With Brazil opening up a new wave of iGaming opportunities, the 2025 edition was especially relevant for operators and suppliers planning local operations. Come prepared to discuss compliance, payments and the products Brazilian players expect.

Our Brazil iGaming expansion guide covers licensing, payments and portfolio planning for market entry.

Tips for operators heading to São Paulo

  • Know your licence route. Clarify the regulatory requirements for your model before negotiating with suppliers.
  • Localise the cashier. Check that the payment methods Brazilian players use are covered from launch.
  • Balance casino and sportsbook. Decide how both verticals fit your launch plan before you meet platform providers.
  • Schedule early. With 18,000 delegates expected, meeting slots go quickly.

What to expect

  • Future of gambling Debate on where the industry is heading.
  • Innovative technology New products and platforms on show.
  • Networking A hub for senior professionals.
  • Brazilian market A focus on local opportunities.

Who attends

  • Operators
  • Senior industry professionals
  • Speakers and influencers
  • Platform, content and payment suppliers

Planning a launch or an upgrade around SiGMA Americas 2025?

Tell us what you are building and which markets you target. Our team replies by email with the options that fit your project.

Talk to our team about your project

SiGMA Americas 2025

Talk to our team about your project

Share a few details about your project (platform, games, sportsbook, payments or licensing) and the right specialist will reply by email.

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