Sportsbook Software Solution

Self-Service Sportsbook Software

Want a sportsbook that looks and works exactly as you designed it, without paying for a full turnkey build? The self-service model gives your developers the platform, the documentation and our support.

See also: Sportsbook Software Solution

Sportsbook software illustration with a football above a floodlit stadium and sweeping light trails

We offer three sportsbook models – White Label, Self-Service and Turnkey – and all of them run on Betradar’s sportsbook solution. Whichever model you pick, you get a mobile-ready, cross-platform product, and your players can bet on more than 370,000 pre-match and over 200,000 live events every year.

Who does what: with Self-Service, your own developers and IT team carry out all the technical work. We stay alongside them for the whole project with consultations, support and technical documentation.

What the Self-Service Sportsbook Includes

Self-Service sits between our other two models: it takes longer to build than White Label but costs less than Turnkey. Out of the box you get:

  • Support for every currency and an unlimited number of languages
  • A loyalty system, sports bonuses and free bets
  • Live chat integration
  • CRM with an automated mailing system
  • Advanced reporting
  • A built-in internal CMS
  • 24/7 technical support and continuous software updates
  • Visa and Mastercard acceptance, plus the option to sign your own contracts with payment method providers

Customise the Front End Your Way

Bring your own website design – and take it further. Your developers can customise the front end, the widgets and the colour scheme, move page blocks around freely and place custom-designed banners wherever they perform best. Any additional functionality can also be customised and implemented by your team.

On top of that, you get full access to geolocation technologies, custom odds and lines, automatic configuration of live events and a cash-out option with an adjustable commission.

White Label vs Turnkey vs Self-Service

White LabelTurnkeySelf-Service
Development timeDevelopment time: 1 of 3Development time: 3 of 3Development time: 2 of 3
CostCost: 1 of 3Cost: 3 of 3Cost: 2 of 3
CurrenciesAll currenciesAll currenciesAll currencies
LanguagesUnlimitedUnlimitedUnlimited
Payment systemsOur payment systemYour direct contracts with payment providersYour direct contracts with payment providers
Loyalty systemYesYesYes

Choose Your Sportsbook Model

  • White Label

    The fastest and most cost-effective way to a complete sportsbook.

    Cost
    1 of 3
    Time
    1 of 3
  • Turnkey

    A multifunctional sportsbook you own outright, with no limits on customisation.

    Cost
    3 of 3
    Time
    3 of 3
  • Self-Service

    Technical documentation and a set of scripts for your in-house developers.

    Cost
    2 of 3
    Time
    2 of 3

Planning a self-service sportsbook? Tell us about your team and your markets to get a quote.

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I am interested in purchasing Self-Service Sportsbook Solution