Most live casino suppliers build their tables in purpose-built broadcast studios. Authentic Gaming chose a different route. Since its launch in 2015, the Malta-based company has specialised in streaming roulette directly from the floors of real land-based casinos. For operators, that means a premium product full of genuine casino atmosphere and a clear point of difference in the live lobby.
Authentic Gaming at a glance
| Founded | 2015 |
|---|---|
| Headquarters | Malta |
| Specialism | Live roulette for online and land-based operators |
| Licences | Malta, UK Gambling Commission, Romania's National Gambling Office (ONJN) |
| Certification | ISO (International Organization for Standardization) |
| Devices | Smartphones, tablets and desktop |
Why floor-based streaming stands out
Studio live casinos are polished and consistent, but from a player's point of view they can start to look alike. A stream from a working casino floor adds things a studio cannot recreate: the sound of the room, other guests placing chips at the same table and a venue players may recognise. For players who prefer the real thing, that context builds trust in the game. For operators, it gives marketing teams a story to tell.
One product, two kinds of customer
- Land-based casinos can take their existing roulette tables online, reach players far beyond their own doors and earn new revenue from equipment they already operate.
- Online operators can add live roulette with real casino ambience that works on smartphones, tablets and desktop, helping to diversify the live casino section.
The company's multi-jurisdiction licensing, including the UK and Romania, is also a signal of fairness and player protection that matters to both groups.
The product line-up
Authentic Roulette
The flagship product. Every Authentic Roulette table is broadcast live from the floor of a land-based casino, so online players join physical guests at the same wheel. It is a natural way to bring land-based roulette fans online without asking them to change how they play.
Casino Floor Studio
A hybrid that combines the strengths of studio live casino with Authentic Roulette. Tables sit on the casino floor but are reserved for online play, with dealers who serve online players only. Games are streamed in HD with a cinematic look. The venues listed by the supplier include:
- Foxwoods Casino Resort
- Saint Vincent Resort & Casino
- Platinum
- Casino International
- Royal Casino
- Casino Bucharest
The supplier's streaming locations have included Austria, Georgia, Italy and Romania. In November 2017 it also signed an agreement to stream from the Royal Casino Group's casino in Denmark, extending the network of venues online players can visit without leaving home.
Auto Roulette Live
Demand for quicker rounds and lower minimum bets has made automated roulette one of the fastest-growing live formats. Authentic Gaming offers a wide choice of auto wheels, both from land-based casinos and from its own studio environments, and every variant is ready for mobile. One example, 30 Seconds Roulette, is a fully automated, high-speed game that plays classic rock'n'roll tracks between spins.
Cricket Live Roulette
A themed table built for cricket fans. A large live scoreboard behind the wheel shows the latest scores from the Indian Premier League and other major competitions, so players can follow the match while they place their bets.
Promotional tools for operators
Authentic Gaming backs its tables with marketing features that go beyond the standard live casino toolkit:
- Live Tournaments: a player acquisition tool built into the live games.
- Bonus Chips: a loyalty mechanic that rewards frequent players.
- Events: personalised experiences for an operator's most valuable players at land-based resorts and casinos that partner with Authentic Gaming.
- Live! Entertainment: customisable shows and entertainment streamed from partner casinos and resorts inside the game client.
How it compares with studio-first suppliers
Well-known live casino brands such as Evolution, Ezugi, LuckyStreak and BetGames broadcast mainly from their own studios, where lighting, camera angles and dealer rotas are fully controlled. Authentic Gaming built its business on the opposite idea: bring the online player to a real venue. The two models are not rivals so much as complements. A studio supplier gives the lobby breadth and game-show variety, while floor-based roulette adds a premium, land-based flavour that is hard to copy.
What to check before adding it
- Market fit: confirm that Authentic Gaming's licences cover the jurisdictions you operate in.
- Table mix: decide how many land-based, dedicated and automated wheels your audience needs, and at which limits.
- Language: check which presenter languages are available for the tables you plan to feature.
- Promotions: plan how Live Tournaments and Bonus Chips will fit your own bonus calendar and CRM.
Strengths and limitations
Authenticity is the main draw: real venues, real guests and promotions that connect online play with land-based experiences. The trade-off is breadth. The portfolio is built around roulette, so Authentic Gaming works best alongside a broader live supplier that covers blackjack, baccarat and game shows, not as a replacement for one.
Adding Authentic Gaming to your casino
Authentic Gaming is included in our Live Casino Bundle, which connects it with other live studios through a single integration. Read the full Authentic Gaming provider profile for its game list, or talk to our team about availability in your target markets.
Written and reviewed by the iGaming Software Solutions Editorial Team.
