Choosing the Right Software Solutions For Your Casino
When setting up or expanding your online casino, your company may find itself unable to decide on the right casino and betting software solutions, especially when it comes to a choice between self-service, White Label, and Turnkey. This article will take a look at each solution, and explore its pros and cons, as well as a guide on what to look out for in the best online casino software providers when seeking iGaming solutions.
Table of Contents
- Game Provider/Self-Service
1.1Pros
1.2Cons - White Label Solution
2.1 Pros
2.2 Cons - Turnkey Solution
3.1 Pros
3.2 Cons - Criteria of the Best Online Casino Software Providers
4.1 Device Adaptability
4.2 24/7 Tech Support
4.3 Currency and Language Flexibility
4.4 Proper Localization of Casino Games and Betting Software - Conclusion
Game Provider/Self-Service
The first solution, Self-Service, is for when your company wants to have near-total control of various aspects of its casino. The Self-Service option hooks you up with a provider who offers you a basic framework to work with, but everything else, from payment options, to betting software, to games, is up to you. Essentially, your company will design most of the platform from scratch. Self-Service tends to require your company to have strong technical expertise and resources.
Pros
Full Control: The provider gives you free rein to customize whatever you want in your casino.
Keeping Profits: There is no profit sharing involved, and your company can keep all the profits.
Cons
Expertise: To successfully develop a casino using the self-service option, your company needs expert technical and management staff on hand.
Expensive: It costs a lot to develop your company’s Self-Service casino.
Time Spent: If your company is looking to develop a casino fast, Self-Service is definitely not the right option. It could take years!
White Label Solution
Next, we have the White Label Solution. White Label casinos are, to put it simply, pre-built online casino platforms. These platforms have essentials like games, payment systems, betting software, and licensing already in place. At the same time, your company is still able to customize it with your own branding.
Pros
Cheap: White Label casinos cost less than the self-service option.
Fast Speed: Your casino can be launched quickly, since there’s no need to develop anything.
Outside Expertise: The provider will use their technology and experience to assist in developing your casino.
Cons
Revenue Share: Unfortunately, since the provider puts in more effort into helping your company build the casino with White Label, they are usually entitled to a percentage of your earnings.
Less Customization: Your company has limited control over modifying and adjusting the platform.
Turnkey Solution
Lastly, if your company doesn’t care about customization at all and just wants a prebuilt casino ready to use, pick a Turnkey solution.
A Turnkey solution is basically a full package covering everything, from marketing the casino, to platform development, to customer support. The best online casino software providers will essentially build the whole casino and set everything up for you.
All your company needs to do is run the casino itself. For companies that want a fully operational casino without complex development, this is the most ideal solution.
Pros
Full Support: The provider will offer long-term technical, marketing, and customer support.
Convenience: The casino is prebuilt, so everything you need is available.
Very Fast Launch: Since the provider sets everything up for you, your company can get started very fast.
Cons
High Costs: Out of the three solutions,Turnkey solutions cost the most.
No Control: Since the provider handles everything, your company receives minimal control over customization options.
Criteria of the Best Online Casino Software Providers
When your company is scouting the best online casino software providers to decide on the right one that offers you flexible solutions, it’s important to take note of a few criteria.
Device Adaptability
Make sure to pick the best online casino software providers that offers good game adaptability, especially when adjusting its games to fit different devices.
Even something as simple as automatically adjusting between horizontal or vertical orientation can make a big difference.
Regardless of whether your customers are playing on their smartphone, tablet, or desktop, it’s important that they get to enjoy the same vibrant graphics, immersive design, and smooth gameplay.
24/7 Tech Support
A provider that values its customers will prioritize them, especially when they need technical support. Friendly and well-experienced customer support staff can help boost customer satisfaction as well as retention for your casino.
Currency and Language Flexibility
To reach a broader audience of players, it’s important for a provider to offer multiple currency payment and language options.That way, players worldwide can enjoy your casino and participate in the fun.
Proper Localization of Casino Games and Betting Software
Make sure your company chooses a provider that excels in game localization, so that the games can cater well to whichever target market your casino is aiming at. Proper translation and capturing cultural nuances is important, not just so your company can capture the target market, but also to ensure no ‘lost in translation’ moments happen that offend local players.
Every target market is different in some way, and it’s important to tailor your company’s games to match each market’s preferences and expectations.
Conclusion
Regardless of whether your company decides to go with white label, turnkey solutions, or self-service, it’s important to pick the right provider that can offer seamless integration, as well as all the criteria listed above. By choosing the right provider, your company can ensure your casino is up and running efficiently without any hassle. Providers like Nautilus Games offer all the benefits above, and many more, so choose wisely today to unlock your company’s full potential!